Lindt PointofPurchase display

Point of Purchase display I made for my Dimensional Design class last quarter. Finally photographed and uploaded.

My concept was something along the lines of Lindor Truffles being wholesome, comforting and serenity inducing as a fresh apple from a harvest-time orchard on a lazy afternoon. I don't know. Something like that. The smaller crates are the 'supplemental' product we had to make -- in this case, a little 'fruit crate' for purchase, containing 6 truffles.

The tree (which I am least happy with) was made with modeling clay on a wire-frame and painted with acrylic paints...I hadn't really worked with modeling clay before and it was a tricky substance. The leaves were made with polymer clay, and again, painted with acrylics. The base is styrene covered in indoor-outdoor carpeting (astro-turf) on a gatorboard base. The backdrop/wrap-around was painted digitally and printed on glossy card-stock. The crates were made with balsa wood and wood glue. The crate labels were digitally painted as well, with use of textures from

The full-view is kind of big, which I apologize for, but it has a lot of details as well.